With the advent of rigid products in 2013, the already ascendant LVT category entered a period of relentless growth that has generated huge opportunities and lots of enthusiasm-and a $3 billion domestic market-along with a hefty dose of chaos and uncertainty. Beyond the acronyms themselves, which struggle to define the endlessly shifting product constructions, there’s the sheer diversity of products and price points; and there’s also the issue of which markets to target with which products. And over the last few months, new 10% tariffs on Chinese goods have sent a shudder through the market. The threat of an increase to 25% continues to hang over the industry.A GLOBAL PARTNERSHIP The LVT category, including rigid and flexible, is right now edging past ceramic tile and hardwood as the largest hard surface flooring category. It’s about half the size of the carpet market, and it’s still picking up steam. It relies on a massive superhighway of product moving from China to U.S. ports, the biggest import stream of a single flooring category. Ever. China’s prominence in LVT production is not likely to change significantly in the coming years, though domestic production will become a bi...