Campaign Trail: Lagunitas keeps it weird with TV shopping network parody

Tapping into the branded merchandise trend while highlighting employees, the beer brand’s new cheeky video series promotes its IPAs moving to cans. Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. In classic Lagunitas fashion, the brand is keeping things weird with a recent campaign for its flagship IPA making its way to cans. A series of over-the-top videos riff on home shopping networks like QVC and highlight a real online store, the IPA Can Shopping Network, where loyal Lagunitas fans can buy branded merchandise. Goofy products like shuffleboard pucks and plant holders are made out of actual Lagunitas cans, while others are designed to look like the cans themselves, including a gym bag and “giant inflatable flappy thing.” By clicking on the case of beer — the featured product in the shop — users are directed to an interactive beer finder map to help them locate where the brew is sold based on their location. Traffic to the beer finder map is up 60% since the campaign launched in mid-November, while engagement with the creative assets has increased 34%, about se...

Kohl’s Black Friday 2019: Here Are The Best Deals

Instantly capturing attention is the size of Kohl’s Black Friday ad. At 64-pages, it’s a monster with a massive range of deals. Less impressive, however, is the shipping policy with the store requiring a $50 minimum spend for free delivery. That said, almost all the top deals will require you to spend more than $50.  These deals will not go live until November 25 but do not forget them because they are some of the best you will find during Black Friday 2019: Once again Kohl’s is really standing out from its rivals thanks to Kohl’s Cash. As such it is likely to have the top Xbox, Switch, PS4 Slim, Google Nest and Beats Black Friday deals this year. Kohl’s will also beat Amazon’s best deals on its own products when Kohl’s Cash is involved.  The only disappointing omissions the lack of a PS4 Pro deal (perhaps it will come for Cyber Monday) and any further TV offers, though this shows Kohl’s current live sales are the real deal right now.  Looking for more Black Friday live deals? Check out my store-by-store Black Friday live sales for Amazon’s best deals, Walmart’s best deals, Best Buy’s best deals, Costco’s best deals and my roundups of the top live Apple deals and ...

This story was written in collaboration with Forbes Finds. Forbes Finds covers products and experiences we

This story was written in collaboration with Forbes Finds. Forbes Finds covers products and experiences we think you’ll love. Featured products are independently selected and linked to for your convenience. If you buy something using a link on this page, Forbes may receive a small share of that sale. Sure, the latest iPhone might sport a few extra hours of battery life, but that doesn’t change the fact that the battery still doesn’t last forever. Especially if you use your phone on the road often, you know all too well how roaming and network-hopping absolutely drains your juice. So what do you do if you don’t want to carry an extra battery around all day? You get a battery case. The problem is, there are a lot of products out there that simply paste two things together and throw them up on e-tail sites without testing to see if they’ll overheat your iPhone, block wireless, cellular or Bluetooth signals, or just not work as intended. That’s why there are a lot of products out there, but I only recommend those from known brands, with proven track records. If you find yourself having to find a charger before day’s end, these are the cases that should be on your wish list.  ...

View and search list of 1,382 tariffs US is proposing on Chinese goods

Note: This was a list of the proposed tariffs from the USTR released in April 2018. As of August 1, 2018, 818 tariffs from the USTR on Chinese goods have been put in place. See that list here. This is the list of proposed tariffs on 1,382 products from China that the United States Trade Representative released on April 3, 2018. The items all have an individual Harmonized Tariff Schedule (HTS) number and cover sectors including aerospace, information and communication technology, robotics, and machinery. You can use the search box on the top right to search the list by keyword. For example a search of “steel” – a source of much of the tariff tension – returns 201 results. Find out what U.S. products that are sent to China will face additional tariffs if U.S. plans to tariff more than 1,300 Chinese imports goes forward. Centrifugal Dehydrated Drying Machine Vibration Machine, Vibratory Polishing Machine – Qilong,https://www.ql-chiiyea.com/

Featured Guests: Katy Lynch CMO of Codeverse & Todd Snead Director of Learning Programs w/ the Lyric Opera & Managing Partner of Lightbank Victor Pascucci | Startup Showcase: Digital Dream Labs | WGN Radio

On the show, Scott kicks off the show by talking with our featured guest Katy Lynch, CMO of Codeverse and the Director of Learning Programs at the Lyric Opera, Todd Snead. Earth to Kenzie is a new opera written by Frances Pollock and Jessica Murphy Moo and directed by Jess McLeod. Featuring a cast of four singers with piano accompaniment, this family offering is specifically programmed to expose young audiences ages 7-12 to storytelling through song, introducing them to the magic of opera. The production is a co-commission with Seattle Opera. Lyric Unlimited’s educational partner for Earth to Kenzie is Codeverse, the world’s first fully interactive coding studio and development platform for kids ages 6-13. Scott is then joined with the Managing Partner of Lightbank, Victor Pascucci III. Lightbank is a no-nonsense approach to venture capital. On the latter half of the show, Scott kicks off the Startup Showcase by talking with the Founder & CEO of  Digital Dream Labs, Jacob Hanchar. The mission of Digital Dream Labs (DDL), is to be the fun introduction to any topic for every child. DDL is the leading provider of hands-on educational technology for children ages 4 to 9 and has...

2019 Top-Operators Lists of Self-Storage Industry’s Largest Players

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726. Just released, the Inside Self-Storage 2019 Top-Operators Lists rank the industry’s top 100 facility owners and top 50 third-party management companies by net rentable square feet. They include facility and brand owners, independents and property-management firms. Designed for anyone looking to buy, sell or investigate existing and potential competition, the lists include contact information, expansion plans, number of locations and units, and other key data. The 2019 package includes both complete lists in Excel format as well as a 19-page PDF companion comprising a three-page analytical report of the list results and a full representation of the rankings in easy-to-read format. For the fifth consecutive year, the lists feature data on owned vs. managed self-storage facilities for companies that do both, with breakouts for number of facilities, units and square footage for each. Backpack Sale The report portion of the PDF analyzes growth, decline a...

This story was written in collaboration with Forbes Finds. Forbes Finds covers products we think you’ll love. Featured

This story was written in collaboration with Forbes Finds. Forbes Finds covers products we think you’ll love. Featured products are independently selected and linked to for your convenience. If you buy something using a link on this page, Forbes may receive a small share of that sale. Fight of the Year:  Canelo Alvarez handed Gennady Golovkin his first defeat in their rematch last September. (Photo: Al Bello/Getty Images) Gennady Golovkin steps back into the ring on Saturday night at Madison Square Garden in New York to work toward reclaiming his middleweight world titles. But first, he’s technically fighting in the super middleweight division with an agreed upon maximum weight of 164 pounds against Steve Rolls. Golovkin is coming off of a nine-month layoff since losing a majority decision to Canelo Alvarez in September in their second fight after the first fight ended in a draw in 2017. This is GGG’s longest layoff of his career since he had become a world champion. I would love to do a proper prediction on this fight, but here’s the deal. No disrespect to Rolls, but we’re not going to get a repeat of Anthony Joshua vs. Andy Ruiz Jr. For one thing, Rolls...